Original Ideas. Compelling Content. Concise Language.
I’m an award-winning writer whose work covers business and technology for top publications, creative agencies and Fortune 500 corporations.
Feature stories on subjects including technology, human resources, marketing and finance. Published articles cover a wide range of topics, from server-room snafus and embattled CIOs to virtual autopsies and GPS-guided cattle.
Custom content designed to educate and engage audiences in the form of white papers, thought leadership articles, e-books, case studies, blog posts, e-newsletters and infographics.
Data-driven reports and analysis created to support strategic decisions for business and technology executives. Offerings cover the research areas of clean tech, workforce management, marketing technology, telephony and healthcare.
Hosted webinars and carefully crafted video scripts for an interactive experience with a wide audience reach.
I’ve had the pleasure of working with some of the most popular publications, innovative corporations and top-notch agencies in the world:
From beats to bytes
As a Toronto-based freelance writer, I kick-started my career interviewing rock stars and rappers, from Prince to Bob Mould, for a wide array of music magazines. But when I landed a gig writing for The Globe & Mail’s first-ever, wafer-thin technology section, I immediately became hooked on hi-tech.
Since then, years of field reporting have taken me from the backstreets of Saigon to the stockyards of Fort Worth, covering technology and its impact on small business, finance, healthcare and careers for publications including MIT Technology Review, The Economist, TIME, Fortune Small Business, CNNMoney.com, and Computerworld.
B2C and B2B content
In addition to writing for print and online publications, my portfolio includes:
- Conceiving and writing custom content for Fortune 1000s including Microsoft, Pfizer, Teradata, Oracle, Adobe, Fujitsu, State Farm, Costco and Citrix.
- Creating data-driven research reports for Forbes, Gigaom, IDC and Ziff Davis.
- Producing television segments for CTV’s morning show, Canada AM
- Working with, and for, today’s top marketing agencies including The YGS Group, TDA Group, Wunderman, Carlson Marketing, Tendo and Ariad Communications.
Copyright © 2016 Cindy Waxer - All Rights Reserved